Sitecore Reveals Updated Product Suite Following Several Acquisitions
Sitecore, an end-to-end digital experience software provider, fully integrated the core products from its acquisitions of Boxever, Four51, Moosend and Reflektion into its digital experience platform (DXP). The new integrations seek to provide Sitecore users with a full suite of capabilities hosted in the cloud.
The new additions have helped expand Sitecore’s SaaS-enabled composable DXP, which was created to enable brands to deliver better customer interactions and provide real-time, personalized digital experiences across every touchpoint. Key features of the complete integration include:
- An expansion of Sitecore OrderCloud’s marketplace support capabilities, including routing flexibility, supplier empowerment, pricing flexibility and an Inventory Records feature;
- A platform overhaul of Sitecore Send, which features an improved design, six new language options and a new pricing plan with a 30-day free trial;
- A completed integration between Sitecore Personalize and Sitecore Experience Manager to offer a channel diagnostic testing and real-time personalization capability; and
- An enhancement of Sitecore Discover’s Commerce Engagement Console (CEC) that features a revamped appearance library and editor, along with widget improvements that include type filters and rule exports.
Sitecore also published several new connectors on the Sitecore Marketplace, including Salesforce Marketing Cloud, Responsys and Klaviyo, in addition to AI-powered product discovery capabilities to support a broad range of commerce-related use cases including intelligent search, product listing pages and product recommendations.
“For brands to truly meet the moment, it has never been more crucial to adopt technology that offers choice, flexibility and speed,” said Dave O’Flanagan, Chief Product Officer of Sitecore, in a statement. “Sitecore is committed to delivering a composable DXP that meets the continuously changing needs of brands by unifying content, experience and commerce to enable them to offer exceptional customer experiences while continuing to innovate for whatever demands are around the corner. Ambitious brands have outgrown the one-size-fits-all vendors and they will not settle for piecemeal point solutions. They need a stack of best-in-class features that work in harmony together, and that is what Sitecore delivers.”