Why Link-Worthy Content Wins and How to Make Most of It
You simply cannot outrank your competitors in SEO without building quality backlinks, especially when you are working in a highly competitive niche. Big brands hire link builders and spend tens of thousands of dollars to gain high-quality backlinks that help them rank.
There is nothing wrong with it but what if I tell you that there is another way out to get those quality backlinks without burning your pockets deep.
Yes, you guessed it right! That’s where the link-worthy content comes in. You are creating content that acts as a magnet and attracts backlinks naturally.
Here are two paramount reasons that make link-worthy content an absolute winner:
- First and foremost important, you don’t need to pay and spend a superfluous amount of time to get your brand featured with a backlink.
- Once your “link-worthy piece of content” starts ranking, you can just sit back and relax. No outreach is needed because people will link back to your content naturally.
Hence, a link-worthy content strategy helps your site to attract more organic traffic, backlinks and establish good credibility in the eyes of Google. It also places you as an authority figure in your industry.
Now moving to the challenging part:
How to Make Most Out of Your Link Worthy Content
First of all, it is very important to understand that why people will give you a backlink for nothing. The answer lies within your content. Thus, here are the types of content that can get you tons of backlinks:
1) A detailed guide or tutorial with actionable tips
Solving a particular problem comprehensively with actionable tips catches the attention of content writers and editors. You can create a guide or tutorial that caters to a particular need or requirement in your industry. In order to increase the chances of getting backlinks, actionable tips should be included in it.
2) An in-depth case study
An insightful case study that highlights a particular journey of a brand in the industry is always interesting and creates a lot of curiosity among readers. If you can include data and statistics, it becomes more valuable and link-worthy.
3) A fascinating infographic
Visuals catch more attention, and writers always love to include infographics in their blogs. So, if you create an infographic or visual representation of any data, there will be a high chance of getting a backlink. Apart from backlinks, infographics are often shared across social media platforms which might help you gain a bit of social media traction.
4) A survey with insightful statistics
Statistics are always compelling and bring an element of authority to any piece of content. Surveys with interesting stats and data is a good way to delve into the psyche of the industry, and it can work like magic for your site.
5) Ranking or listicle with a comprehensive comparison
Listicles with proper ranking assist people in choosing a particular service or product. If you create a listicle that compares or lists out all the major players in the industry with some critical data, it will be well received.
6) News stories that summarize trending topics
Stay abreast with the current news by following industry-specific blogs and social media groups. If you come across a trending topic, you can summarize it in your blog post while also including some data that might prove to be useful for the readers.
Marking the Presence on Google
For any given article, it is important from SEO as well as the reader’s perspective to insert at least 2-3 high authority resourceful outbound links. If your content adds value to the readers, your link can be one of those outbound links. And that’s all you need.
Google search is the only way from where content writers find resourceful articles. Therefore, you need to make your presence on at least the first page of SERPs anyhow. This is where you can be in front of those content creators who are on the hunt for quality and resourceful articles.
This means you need to do strong on-page optimizations with thorough keyword research for your link-worthy content page.
Remember, you are trying to rank without any backlinks initially, so focus on the keywords that have a very low keyword difficulty, ideally around 10-20.
Here are a few smart keyword targeting ways to rank initially without backlinks:
- Opt for low difficulty and high volume keywords
- Target long-tail keywords
- Include LSI (Latent Semantic Indexing) keywords in your content
- Give a sufficient number of internal links with your target keyword as anchor text
Conducting a Sharp Outreach
Here I’m not talking about sending hundreds of bulk emails or doing cold email outreach. You will only reach out to the websites that recently published an article related to your resource.
Now you must be wondering “How can we get the list of those websites?”
Here is how:
You just have to use the right Google search operator. Open Google search and type – intitle:”your primary keyword”
For example: If you have published an article containing statistical analysis on “cart abandonment”, your search should be “intitle:cart abandonment”.
Now click on “tools” located on the right side of the search bar and change the time period from “any time” to “past month” (refer to the screenshots).
Here you go – you’ll get a complete list of articles that are published within a month and are having your primary keyword in their title.
In this way, you’ll ensure that all the prospects are working in your niche and are actively publishing the content. And on top of all, your resource will naturally fit into their recently published article. It becomes super easy for them to link back to you.
What’s next? Roll up your sleeves, pick any decent backlink outreach template and start reaching out.
The Conversion Game
There are a plethora of benefits of this link-worthy content strategy as you’ll not only get tons of backlinks but also a significant amount of traffic to your website. Now if you look at the ground reality – the traffic and the backlinks won’t generate any business unless and until traffic is coming to your landing page with a high conversion ratio, which is not the case here.
You can insert the relevant CTAs in between the paragraphs but still, you will not get a good conversion ratio because of the “informative” search intent. People are coming to your web page for the information or to learn something and not to buy something.
The best thing here you can do is to pass the link juice to one of your relevant landing pages via an internal link. And do not forget to use your target keyword or variation of it as an anchor.
This helps you to transfer the authority to that landing page and eventually help that page in ranking.
For example: If your business is selling cold calling software and is having a landing page on the same, then you can create a tutorial on “cold calling tips” and pass the link juice to the cold calling software landing page.
Backlinks, SEO and content marketing are inextricable. Sooner or later, Google rewards quality content curated in the correct manner. This link-worthy content creation strategy can provide lucrative ROI in the long term. It will contribute to your overall SEO efforts as you will generate links from high authority websites which ultimately helps you in your domain authority metrics.