This week, Facebook/MetaZuck broke DTC Twitter and sent media buyers scrambling everywhere when it randomly shut off top-performing ad campaigns at 7:30pm Pacific.
At least they waited until many media buyers were on their way back from their lunch breaks.
Not all accounts were impacted, in fact none of our top ten accounts in monthly ad spend were over at Fidelitas. But this latest glitch in the Facebook ad machine taken into consideration with the ongoing issues around attribution, ad approvals, and account shutdowns again begs the question: can marketing leaders really count on Facebook to drive business?
In case