Meta’s recent announcement that its senior management will work remotely from different corners of the world, from Israel and New York, to California and the UK, symbolizes an exciting new era. The decision goes beyond embracing remote work; it’s a testament to the efficacy of the metaverse, central to Meta’s growth aspirations. By working in the metaverse, the company seeks to prove that teams can effectively collaborate and operate in an interactive, conversational and life-like internet. If successful, the move will once again upend the return to the physical office.
But here’s what’s interesting. The metaverse could upend not just the physical office, but also asset classes across real estate. Look at luxury retail landlords and mall owners, and then luxury apartment builders — all of them should begin examining how an immersive internet can redefine the way they sell property and engender customer loyalty. Here’s a peek into what that means.